Privacy Policy

Data We Collect

We collect details necessary to process orders, provide support, and improve customer experience — including your name, contact details, delivery address, and order history.

How We Use Data

Your data is used for order fulfillment, shipment updates, customer support, and service improvements. We process personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act).

Data Sharing

We share limited information with payment processors, logistics partners, and infrastructure providers strictly to run operations. We never sell your personal data.

Data Retention

We retain personal data only as long as necessary for the purposes described above, subject to legal and tax obligations:

DataRetention
Order records7 years
Wishlists1 year
Newsletter subscriptions3 years
Product reviews3 years
Saved addresses3 years
Data subject requests3 years

Your Rights

Under the DPDP Act, you have the right to access, correct, erase, or port your personal data, and to withdraw consent. Submit a request through our Data Rights page — we respond within 30 days.

Grievance Officer

For any privacy concern or grievance, contact our Grievance Officer:

Ruhi Tulsyan — Grievance Officer
ruhbyruhitulsyan@gmail.com
+91 70617 96155

RUH by Ruhi — Handcrafted Indian Heritage Jewellery