Creativity has always been a part of Ruhi Tulsyan's life. What began as a childhood love for making things with her hands eventually led her to study design at NIFT, where she discovered a deep appreciation for India's rich craft traditions.

Over the years, that curiosity took her beyond classrooms and into craft clusters, where she learnt directly from artisans, explored traditional techniques, and experienced the stories that live within every handmade object. The more she travelled and learnt, the more she realised that craft is not just about skill; it is about people, culture, and identity. That realisation became the foundation of RUH.

Today, Ruhi works closely with artisan communities to create jewellery inspired by India's living craft traditions. Through RUH, she hopes to encourage a deeper appreciation for the people, heritage, and craftsmanship behind every handmade piece.